John Roberts has led large-scale revenue and enterprise transformations during moments of structural change, including hardware-to-SaaS transitions, digital channel expansion, post-merger integration, and global operating model redesign.

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He has successfully aligned Marketing, Sales, Customer Success, Product, and Operations around shared lifecycle data and performance signals. He has modernized lead-to-cash platforms spanning ERP, CRM, CPQ, subscription billing, and commerce systems, while introducing disciplined portfolio governance, KPI hierarchies, and value realization frameworks to ensure execution matched growth intent.

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At Keysight Technologies, he helped enable $2B in Software and SaaS revenue with roughly 70 percent recurring. At Agilent Technologies and Life Technologies, he scaled digital revenue channels to approximately $1B annually while reducing cost-to-serve and improving lifecycle visibility. At Molex, he led a multi-year enterprise modernization portfolio delivering approximately $75M in annual savings and meaningful TCO reduction across global operations. Earlier, at EMC, he helped establish one of the company’s first cloud-based B2B commerce capabilities to accelerate SMB and enterprise digital growth.

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His work consistently combined commercial strategy with enterprise architecture discipline, integrating complex application ecosystems while embedding regulatory, cybersecurity, and data governance controls appropriate for highly regulated industries.

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At StrataFusion, John strengthens the firm’s 2026 focus on Technology Leadership at Inflection, AI Enablement and Control, and Transaction and Transformation Advisory. He works with boards and executive teams to redesign commercial operating models, operationalize AI in revenue workflows, and build governance structures that ensure transformation investments compound over time rather than stall under complexity.

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