Media Industry Thought-Leadership:

Mass media is quickly disappearing. Content providers and advertisers must find more targeted ways to profitably deliver personalized content.  The transition from physical to digital media creates fundamental tension between what consumers want to do, what technology enables them to do and what content owners will allow them to do. Clients struggle with emerging business models and how to balance consumers’ needs with the needs of content companies and copyright holders to protect their revenue streams.  All enterprises must address how people access, consume and manipulate copyrighted content within a legal and regulatory environment that is constantly evolving.

The business issues and IT trends below represent the Media industry challenges faced by our clients.  StrataFusion can help you in tackling these challenges.

Entertainment, Publishing and Advertising, Broadcasting and Cable, Telecommunications, Information Technology Services & Software

Media Company Transformation

• Media Business Models
• Content Protection and Licensing Practices
• Emerging Digital Services
• Regulatory Impact

Digital Media Marketplace

• Management & Measurement of Digital Advertising
• Emerging Device Platforms and Markets
• Consumer Search Evolution
• Enabling Digital Content Commerce

Business of Social Media

• Interaction & Optimization of Social Media
• Discovery, Distribution, and Consumption Trends
• Acquisition and Utilization of Consumer Data
• Privacy Considerations

Digital Media Technology Landscape

• Next Generation Media Enterprise
• Adoption of New Media Enterprise Technologies
• Disruptive Emerging Technologies