Bruce Potterton - Partner

Bruce focuses on the emerging technology practice at the StrataFusion Group. He has over twenty years of managing multi-functional teams that combine strategy, product positioning & corporate marketing.

Bruce’s management experience includes successfully building and leading start-up, turn-around and high-growth high-technology organizations to achieve strategic objectives. He has built highly effective teams for organizations, which include recruiting employees, consultants, agencies and or freelancers, pressed to accomplish extraordinary things.

For 14 years, Bruce was founder and managing partner of Potterton/West, a marketing-communications firm specializing in strategic positioning, corporate marketing and channel development. Bruce’s management role in the firm encompassed initiation and implementation of strategic business plans, account management and planning, budgeting and operations. He is experienced at generating and servicing corporate clientele, both as an executive and as a project manager. Clients were in a wide range of industries including, retail, banking, insurance, hardware and software. The spectrum of these clients ranged from emerging to Fortune 500 companies.

Bruce holds a B.S. Degree from the University of Minnesota.